Over the past few months I’ve found myself in numerous
conversations around the central theme/question of – “Is someone who owns a
franchise really an entrepreneur?”
I’ve heard several schools of thought with the most common
response being “no” under the pretense that “entrepreneurship is about having
that big idea and then doing something great with it, whereas franchisees get
the idea and everything else they need handed to them.”
What strikes me about this sentiment is how it highlights
for me in a highly personal way the differing perceptions and opinions about
what “entrepreneurship” is. Many folks
fall within the camp of believing it is “idea” based, which makes sense because
all new companies and products start with a central idea.
However, I offer a different perspective, one that defines
entrepreneurship as “execution-based with risk.”
Let me tell a story that highlights
what I mean. I co-founded a company
called GLinks in 2010 after winning a business plan competition and some seed
capital. My partner Joshua Jacobs
created the original idea for GLinks, and it was to host events for singles at
the golf course where they switched partners each hole in a modified
speed-dating format. I liked this idea
because it captured the inherent socialization of golf – the concept that you
can learn more about a person in four hours on a golf course than in four years
in an office. I brought the idea into a
business school program, put it through the feasibility funnel and developed a
formal business plan.
The end result for GLinks was “a social golf network for
young professionals who want to play golf, meet other like-minded people and
learn a valuable business asset.” This
final concept included elements of Josh’s original idea while also
incorporating my own ideas plus the ideas of many strangers that we learned
through market testing. As a result, the
landing point for the “idea” of GLinks cannot be claimed by any one individual as
it was a living, breathing thing with countless contributors. Just as TGA started as an overnight camp for
teenagers and is now a school-based program predominately for kids under the
age of 10.
This is why the definition of entrepreneurship as an “idea”
doesn’t sit well with me.
When I talk about entrepreneurship being “execution-based
with risk,” the first part refers to the ability to succeed in a highly
unstable environment over a long period of time. The second refers to having significant
personal risk tied to the outcome.
Let me expand by reverting back to the GLinks example. Josh and I made the tough decision a few
months ago to close down GLinks after two years of stagnation. The reality is that we didn’t execute at a
high level over a period of time. There
are valid reasons for this but we also made a lot of mistakes along the
way. The bottom line is that we didn’t
accomplish what we set out to do and that’s a humbling thing. Were we entrepreneurs? Absolutely, we took an idea, risked our
personal capital and launched a company.
But in this case we failed because we
missed the “execution” part. And that’s okay.
The question is – was I any more of an “entrepreneur” with
my GLinks experience than one of our TGA franchisees who has risked their
capital – often including home equity, 401k’s, savings accounts, etc. – to
start and succeed with their franchised business? Absolutely not.
We as the franchisor may provide the idea and business tools,
but a sales/marketing strategy (and everything else in a franchisor’s
“operations manual”) is meaningless if not executed at a high level. We provide a lot of things, but we don’t (and
can’t) provide the grit it takes to wake up every day determined to successfully
navigate the roller-coaster of worrying about cash flow, overcoming naysayers, hitting
sales targets, leading a team and everything else a franchisee is responsible
for. Because if they don’t accomplish
these things, they may not have the funds to make their next mortgage payment.
That’s entrepreneurialism, and it’s “execution-based with
risk.”
I’d like to leave you with this article that discusses
similar themes and features several folks in the golf industry, including myself
and one of our new franchisees and Master Developers up in Canada, Joe Barnes.
I wish you all the best in 2014 and hope it’s a year of big
dreams, big accomplishments and lots of happy entrepreneuring…
Very well thought out and written article, Steve. I really enjoyed reading your perspective on this. Best wishes for a most successful 2014!
ReplyDeleteVery wise allocation. I never thought as you thought here. Actually I think we all are a entrepreneur. Because we all the people in this world are doing business in straight or non straight. Just need to think a bit different way. Thanks
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